It is a diagnosis of 9 key elements of the Country To generate a diagnosis of the health and feelings of Mexicans
It has a historical information system of hard, quantitative, digital and qualitative data to identify trends and their impact on Mexicans.
Pulse D. México
Mood indicator of mexicans
Electro D. México
Identification of problems
Archetypes D. México
Mexican postures
Audiometry D. México
Receptive messages from mexicans
Connection D. México
The digital life of mexicans
Authority D. México
The sense of leadership for mexicans
Pocket D. México
Economic impact indicators
Home D. México
Trends in households
Behaviorso D. México
Changes and purchasing / use habits of mexicans
The source of information from Secretos de México allows…
Identify major axes of opportunity for brands
The Pulso de México® information system detects major lines of action and translates them into business opportunities for brands.
Insights are decoded to make sense of trends and generate relevant initiatives for people.
More importantly, it helps us understand why trends resonate with consumers and could explain what will happen in the short and medium term in Mexico and Latin America.
Opportunity axes are shortcuts that can be used to find innovative ideas or solutions in communication, brands and products.
The Pulse of Mexico acts as a guide to understand consumer behaviors that do not change, they are simply applied in different ways: Need states, moments of consumption, purchase behaviors, launches, attitudes not understood over time and allow preparing for the future.
The system generates indicators and business direction:
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Col. Del Valle C.P. 03100, Benito Juárez,
CDMX.