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Pulse of Mexico®

Pulse & emotions D. México

It is a diagnosis of 9 key elements of the Country
To generate a diagnosis of the health and feelings of Mexicans

It has a historical information system of hard, quantitative, digital and qualitative data to identify trends and their impact on Mexicans.

Pulse D. México

Mood indicator of mexicans

Electro D. México

Identification of problems

Archetypes D. México

Mexican postures

Audiometry D. México

Receptive messages from mexicans

Connection D. México

The digital life of mexicans

Authority D. México

The sense of leadership for mexicans

Pocket D. México

Economic impact indicators

Home D. México

Trends in households

Behaviorso D. México

Changes and purchasing / use habits of mexicans
The source of information from Secretos de México allows…
Identify major axes of opportunity for brands

The Pulso de México® information system detects major lines of action and translates them into business opportunities for brands.

Insights are decoded to make sense of trends and generate relevant initiatives for people.

More importantly, it helps us understand why trends resonate with consumers and could explain what will happen in the short and medium term in Mexico and Latin America.

Opportunity axes are shortcuts that can be used to find innovative ideas or solutions in communication, brands and products.

The Pulse of Mexico acts as a guide to understand consumer behaviors that do not change, they are simply applied in different ways: Need states, moments of consumption, purchase behaviors, launches, attitudes not understood over time and allow preparing for the future.

The system generates indicators and business direction:

Contact Us

Thanks for letting us be a part of your business ideas.

Av. Coyoacán #1622, edificio 4, piso 2, Col. Del Valle C.P. 03100, Benito Juárez, CDMX.