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Analysis of brand differentiation and architecture: Presence level (TOM, SOM, NPS), positioning and adherence.
Mexican standards are included for services, consumption, finance, etc. It can be continuous or specific measurements.
It detects segments with a business opportunity, psychography is defined for each of them, how to address them, it detects what they need and what they are looking for. Incorporating the cultural context of the Mexican, to understand the potential to grow.
The great virtue of this study of satisfaction is that it combines all the moments of truth with the client, assigns them a weight and generates the lines of action to follow.
In addition it measures NPS, ISC and key profitability indicators.
Analysis of the complete 6-axis purchasing experience:
Environment, Behavior, Hunter, Emotive Route, Digital Contact, Partners.
Each one with its specific deliverables and execution manuals.
It is a complete pre & post test tool that measures the impact and acceptance of the public towards a business initiative, for the generation of proposals, concepts, advertising and successful campaigns.
The deliverable analyzes the maximum potential of the target market and recommendations.
Methodology that identifies habits, culture, attitudes, needs and purchasing processes for categories, brands, products, packaging and moments of consumer consumption in order to find market opportunities.
It is a diagnosis of 9 key elements of the Country
To generate a diagnosis of the health and feelings of Mexicans
Machine Learning
and Big data
B2B
